YouTube as a Reliable Educational Resource
YouTube has become a valuable supplement to education since its introduction to the internet in 2005. Thousands of viewers and contributors to YouTube use the site as a means of entertainment by posting home videos, pictures, music and other forms of media. Many companies also post videos on YouTube to sell their products through advertisements which demonstrate how their products are used. However, YouTube also provides educational information that has become a fantastic teaching aid especially for courses with practical applications.
As documented in the article by Misty Harris, YouTube 101: class at McGill University uses video site's Creator Playbook to teach marketing, Harris, Misty. Postmedia News [Don Mills, Ont.] 28 Jan 2014, many post secondary classes find internet sites to be very useful for learning. Harris writes that
most professors exhaust themselves trying to get their students off of social media. Andy Nulman, however, has designed his entire class around being on it. In what's believed to be the first syllabus of its kind, McGill University's marketing and society class uses YouTube's Creator Playbook as its sole course book. And, in lieu of a final exam, students will be evaluated on their launch of a unique channel on the video-sharing site.
"With most business books, unless (they address) a big, new idea, they're almost obsolete by the time they're published," said Nulman. "At Just for Laughs, I really learned the power of YouTube - not necessarily as an entertainment platform, which it is, but as a marketing platform, and as a way to get a message across in a very direct manner." (Harris, 2014)
Many times in the ICT program I have referred to YouTube to show students about instrumentation equipment that is utilized in industry. Companies post videos to demonstrate the theory of operation behind their equipment. They also explain in the videos which products or equipment they have built to meet the specific requirements of industry. The videos provide industry and educators with information on the latest technology such as transmitters with wireless capability. Other types of videos accessible on YouTube, and a great asset to training ICT students, are the instructional videos to help students with various 'hands-on' practical tasks required of the program.
As with any teaching tool, there are pros and cons to the technology or media type. Of course there is the necessity of having a computer and network access in the shop and classroom. Also, a projector and screen, SMART Board, or similar display method must be available to show the YouTube videos. Credibility and validity are two important considerations. It is best to find videos published by reputable companies whose information is respected and accurate. Since there are dozens, possibly hundreds, of videos for any topic on YouTube it is very important to discern the credible ones prior to showing them to the students. Preparation through lesson plans and creating lists of reliable sources of videos found on YouTube, before teaching a class, is critical to avoid showing videos that turn out to be of poor quality with inaccurate information.
About YouTube
Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Retrieved from: https://www.youtube.com/yt/about/
Harris, M. (2014, Jan 28). YouTube 101: Class at McGill university uses video site's creator playbook to teach marketing. Postmedia News Retrieved from http://search.proquest.com/docview/1492423587?accountid=45452